New Oticon Agil Takes the Work out of Organizing, Selecting and Following Speech

– Giving Users More Energy for Critical Cognitive Function

Smørum, February 2010Oticon Agil is designed to offer people with hearing loss a simple and effective solution that significantly improves speech understanding while conserving cognitive energy so that they can continue to live an active life. People of all ages are investing in electronic games and gadgets, mental exercises and memory joggers in an effort to preserve their cognitive function well into old age. For individuals with hearing loss, a sleek and stylish hearing solution from Oticon provides a more practical and attractive option for maintaining an edge today and in the future.

For people with hearing loss, the brain works overtime to translate signals and understand speech, especially in noisy environments such as restaurants, business meetings and social gatherings. New Oticon Agil is the first hearing instrument designed to enable people with hearing loss to minimize the cognitive energy expended in typical listening environments without compromising sound quality and speech understanding. With the breakthrough multidimensional sound processing of new Oticon Agil, speech understanding becomes more immediate so that more cognitive energy is readily available to engage in day-to-day interactions.

People with hearing loss often struggle to hear and identify sounds, using considerable energy to follow even the most casual of conversations. It takes them more time and more energy to reflect on the meaning of sounds, to remember the flow of a conversation and to respond before the conversation has moved on.
New Oticon Agil processes sound the way the human auditory system naturally does, preserving the fidelity of natural speech and spatial cues so that less energy is needed to translate and interpret the meaning of sounds -- allowing the brain to perform other important cognitive tasks.

The brain uses a three-step process to understanding speech. It first organizes sounds and selects those sounds that are most important. Once a sound is identified, the brain follows it naturally, enabling the individual to comfortably interact in the listening environment. Hearing loss distorts sounds, disrupting this process for people with hearing loss. New Oticon Agil takes much of the hard work out of organizing, selecting and following sounds so that people with hearing loss can stay engaged and active in everyday activities.

A variety of technological innovations, such as Speech Guard, increase Oticon Agil’s ability to ease speech understanding in noise. Speech Guard is designed to preserve natural speech cues making it easier for the auditory system to identify individual speech patterns and “lock on” to a speaker and ignore competing sounds. When two Oticon Agil hearing instruments are worn, a wireless link allows them to share information about the listening environment and optimize their performance in such a way that the user has access to important sound details.

Staying connected to modern life through today’s high-tech communication and entertainment devices is another way that hearing impaired people maintain an active, vital lifestyle. Oticon Agil connects wirelessly and seamlessly to mobile phones, MP3 music players and a variety of other communication and entertainment devices via the Oticon Streamer. In addition, with the introduction of two innovative features - Power Bass and Music Widening – listening to sounds has never been richer and more enjoyable. 

The Oticon Agil family of hearing solutions can accommodate approximately 80 percent of hearing losses. Users can choose from two discreet style options: a small mini behind-the-ear device that is almost invisible on the ear and a tiny CIC model that is worn completely in the ear canal.
Oticon Agil is designed to offer people with hearing loss a simple and effective solution that significantly improves speech understanding while conserving cognitive energy so that they can continue to live an active life.

Oticon Agil
The energy of understanding
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Investor Relations

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